GBTA 2025 is a strategic initiative launched by the World Enterprise Journey Affiliation (GBTA) to examine the way forward for enterprise journey and develop a roadmap for the {industry}’s transformation.
Recognizing the numerous impression of technological developments, altering journey preferences, and evolving enterprise wants, GBTA 2025 goals to information the {industry} in the direction of a extra sustainable, environment friendly, and traveler-centric future. Via collaboration with {industry} stakeholders, GBTA 2025 identifies key developments, challenges, and alternatives, and proposes progressive options to handle them.
